Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.

Why build links? Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

In this ‘Link Building for SEO’ course, you will learn and identify the elements that make a good link, after which you will get to explore the top ranking factors and maximise on this SEO strategy.

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Online learning is flexible, convenient and gives you the opportunity to balance life's other commitments with higher education. Next Learn Academy offers an extensive range of online courses with a variety of rich material and resources that will let you connect to peers and expert tutors and build on your skills and knowledge. Next Learn Academy is a reliable online provider with a strong reputation and its meticulously designed courses to help you kick-start your professional journey in the best possible way.